Optimize Your Messy Video Library
Turn a chaotic folder of clips into a searchable, usable library.
for founders and rebuilders
The prompts, systems, and letters I use to build my brand, my content, and my next company.




the receipts
the letters
I write the letter I wish I had. Free, every week. For founders and rebuilders who like receipts over hype.
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Get the weekly letter straight to your inbox.
the library
Turn a chaotic folder of clips into a searchable, usable library.
Package any prompt or guide into a polished, on-brand PDF.
Make a prompt you run once into a reusable Claude skill.
The prompt that runs your whole launch, start to finish.
Study any founder's playbook and turn it into your own plan.
Structure any short-form script into a retention-proven format.
the lifestyle edit
Fashion, pop culture, and the occasional strong opinion.
Read The Lifestyle Editthe podcast
In the works. Stay close.

about
I took a boutique fitness studio from #60 to #1 franchise-wide, generated close to a million in revenue, and doubled the member base along the way. Now I am building my next company in public, and writing down every prompt, system, and misstep so you do not have to figure it out alone.
Read the full story